Program management · DTC

Build a partner channel around your store.

For Shopify and DTC brands that want affiliates, publishers and creators driving sales to their own site — with clean tracking and fair commissions.

Shopify & DTC focusedNetwork setup & tracking checksPartner onboarding handled
Affiliate sale journeyTracked
01Partner
02Click
03Order
04Payout
Tracking link & cookie window verified
Verified
Coupon attribution rules
Set
Payout approval workflow
Weekly
Illustrative workspace view
102Kaffiliate creators in network
14Mclicks sent
$100M+sales generated
4+industry awards
(01) The challenge

Your store is ready. Your partner channel isn’t.

Many DTC brands rely on paid social alone. Affiliates can be a profitable second engine — if the program is built properly.

01 / problem

Unclear program setup

Choosing a network, tracking method and commission model is confusing — so the program never launches.

02 / problem

Tracking you can’t trust

Broken links, coupon leakage and cookie issues mean partners and finance disagree on every sale.

03 / problem

Partners without direction

Affiliates join but lack assets, offers or reasons to prioritize your brand.

We set up the structure, tracking and partner experience properly — then manage the program so it grows as a real revenue channel.

Talk to a strategist
(02) What’s included

A complete affiliate channel for your store.

From platform choice to monthly partner growth.

Program & platform review

The right network or platform, commission model and terms for your store.

Tracking & attribution setup

Links, cookies, coupon rules and store integration tested end to end.

Partner prospecting

Publishers, content sites, creators and loyalty partners that fit your buyers.

Onboarding & assets

Brand guides, banners, product feeds and briefs that make promotion easy.

Promotion coordination

Seasonal offers, exclusive codes and launch pushes with top partners.

Attribution review

Regular checks that commissions match real, incremental sales.

(03) How it works

From zero to a working channel.

Built properly once, then grown every month.

Weeks 1–2

Structure

Platform, commission model, terms and tracking plan.

  • Platform choice
  • Commission model
  • Program terms
Weeks 2–3

Setup & test

Integration and tracking tested before any partner joins.

  • Store integration
  • Test orders
  • Asset library
Weeks 3–6

Recruit & launch

First partner cohort recruited, onboarded and activated.

  • Partner outreach
  • Onboarding
  • Launch offers
Ongoing

Manage & grow

Monthly promotions, reporting and partner expansion.

  • Monthly promos
  • Attribution review
  • New partners
(04) What changes

A second growth engine for your store.

  • An affiliate program set up the right way from day one
  • Tracking your finance team can trust
  • Partners with the assets and offers they need
  • Commission spend tied to real, incremental sales
  • A channel that grows alongside paid ads
What we measure

Store-level affiliate metrics.

Affiliate revenueConversion rateAOV from partnersNew customersCommission costPartner count

We separate new-customer revenue from coupon leakage so you see true incremental value.

Request your free audit
(05) Is it a fit?

Built for brands ready to grow.

We would rather tell you early than sell you the wrong scope. Here’s who gets the most from this service.

A strong fit if you…

You’ll get the most value when

  • Sell through Shopify or your own ecommerce store
  • Have healthy margins for commissions
  • Want a channel beyond paid social
  • Can provide brand assets and offers
Probably not yet if you…

Let’s talk first if

  • Are pre-launch with no sales history
  • Can’t fund commissions
  • Only sell on marketplaces (see our Amazon and TikTok Shop services)
“
Very knowledgeable person who shared valuable strategies and techniques we were missing. It gave us a much clearer direction for growth.
★★★★★TikTok Shop ConsultUpwork · May 2026 · 5.0
(06) FAQ

Ecommerce Affiliate Management questions.

Straight answers before we ever get on a call.

Ask us something else
Which affiliate platforms do you recommend?

It depends on budget and goals. We commonly work with networks such as Impact, ShareASale and Rakuten, and Shopify-native affiliate apps for smaller programs.

Can you fix our existing program?

Yes. We audit structure, tracking and partners, then prioritize the fixes with the biggest impact.

How do you prevent coupon leakage?

Exclusive codes, attribution rules and regular monitoring of coupon sites and brand-bidding.

Do affiliates only work for big brands?

No. Smaller DTC brands often benefit most from a well-structured niche partner program.

What do we need to provide?

Store access, brand assets, product information and agreement on commissions and offers.

Your next chapter

Turn partners into a reliable revenue channel.

Get a free review of your store’s affiliate opportunity.

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