Performance & analytics

Let performance shape your next move.

We analyze partners, creators and products to find what really drives affiliate revenue — then turn it into clear segments, tests and growth plans.

Partner & product analysisCreator segmentationTesting & retention plans
Affiliate performance · segmentsAnalyzed
Top-tier creatorsGrow
Mid-tier activationTest
Inactive partnersRe-engage
Tier A: increase commission test
Test
Hero SKU: brief 20 new creators
Scale
Low-fit partners: pause
Hold
Illustrative workspace view
102Kaffiliate creators in network
14Mclicks sent
$100M+sales generated
4+industry awards
(01) The challenge

More partners isn’t always more revenue.

Most programs grow by adding partners. The best programs grow by understanding which partners, products and angles really work.

01 / problem

Everyone treated the same

Top performers and inactive partners get the same commission, messages and attention.

02 / problem

Unclear product winners

You don’t know which products creators sell best — or why.

03 / problem

Tests without a plan

Random commission changes and campaigns make it impossible to learn anything.

We segment your program, find the patterns behind your best results and run focused tests that compound.

Talk to a strategist
(02) What’s included

Analysis that becomes action.

Data work with a clear purpose: more revenue per partner.

Partner performance analysis

Revenue, conversion and content quality by partner and tier.

Product performance

Which products, price points and bundles affiliates sell best.

Creator segmentation

Tiers and cohorts with different commissions, briefs and support.

Testing roadmap

Prioritized tests for commissions, offers, angles and creator types.

Retention plans

Keep and grow top partners with incentives and priority access.

Monthly insights

Clear findings and recommendations, not raw data dumps.

(03) How it works

From data to decisions to growth.

A structured learning loop for your affiliate channel.

Weeks 1–2

Analyze

Partner, product and content performance reviewed.

  • Data audit
  • Performance analysis
  • Key findings
Week 3

Segment

Partners grouped into tiers with tailored plans.

  • Tier definitions
  • Commission plan
  • Support plan
Weeks 4–8

Test

Prioritized experiments run and measured.

  • Test roadmap
  • Controlled tests
  • Results review
Monthly

Scale & retain

Winning approaches rolled out; top partners retained.

  • Rollouts
  • Retention plan
  • Monthly insights
(04) What changes

Smarter spend, stronger partners.

  • Commission spend focused where it drives growth
  • Clear product and creator winners
  • Tests that produce real learnings
  • Better retention of top performers
  • A program strategy backed by evidence
What we measure

Performance, segmented.

Revenue per partnerTier revenue shareConversion rateCommission efficiencyRetention rateTest win rate

We compare segments over time so improvements are real, not seasonal noise.

Request your free audit
(05) Is it a fit?

Built for brands ready to grow.

We would rather tell you early than sell you the wrong scope. Here’s who gets the most from this service.

A strong fit if you…

You’ll get the most value when

  • Have an established affiliate or TikTok Shop creator program
  • Have several months of performance data
  • Want efficiency, not just volume
  • Are open to testing commissions and offers
Probably not yet if you…

Let’s talk first if

  • Are just starting an affiliate program
  • Have very limited performance data
  • Won’t change commissions or partner treatment
“
Very knowledgeable person who shared valuable strategies and techniques we were missing. It gave us a much clearer direction for growth.
★★★★★TikTok Shop ConsultUpwork · May 2026 · 5.0
(06) FAQ

Data-Driven Affiliate Marketing questions.

Straight answers before we ever get on a call.

Ask us something else
What data do you need?

Affiliate or TikTok Shop partner data, sales by product and any existing reports. We’ll confirm access during onboarding.

How is this different from program management?

It’s a strategy and analytics layer focused on segmentation and testing; it pairs well with day-to-day management.

Do you use special software?

We use your platform data plus spreadsheets or dashboards — the insight matters more than the tool.

How long until we see learnings?

Initial findings usually come within the first few weeks; test results depend on volume.

Can you run the tests too?

Yes, within your platform access, or alongside your team.

Your next chapter

Grow smarter, not just bigger.

Get a free performance review of your affiliate program.

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