Measurement & analytics

Know what the numbers are really telling you.

We audit and fix your tracking, standardize campaign data and turn it into clear weekly reports — so every decision is based on numbers you trust.

Tracking & attribution auditUTM & naming standardsWeekly summaries & dashboards
Tracking & reporting flowVerified
UTMClick
PXPixel
ORDOrder
RPTReport
TikTok pixel & events
Verified
UTM naming standard
Applied
Weekly summary
Every Monday
Illustrative workspace view
102Kaffiliate creators in network
14Mclicks sent
$100M+sales generated
4+industry awards
(01) The challenge

Different tools, different numbers.

TikTok, Shopify, Amazon and your ad platforms all tell a different story. Without clean tracking, every decision is a debate.

01 / problem

Tracking gaps

Missing pixels, broken events and inconsistent UTMs make channels impossible to compare.

02 / problem

Dashboard overload

Plenty of charts, no answers. Nobody knows which number to trust or act on.

03 / problem

Slow decisions

Teams wait weeks to confirm what’s working — while budgets keep running.

We build a measurement foundation you can trust, then report on it in plain language every week.

Talk to a strategist
(02) What’s included

Tracking you trust, reports you use.

From technical setup to weekly insight.

Tracking & attribution review

Pixels, events, integrations and attribution settings audited across channels.

UTM & naming standards

Consistent campaign, creator and partner naming across every platform.

Event & pixel fixes

Implementation guidance and QA for missing or broken events.

Performance dashboards

Focused dashboards built around the decisions you actually make.

Weekly summaries

What changed, why and what to do next — in one page.

Alerts & anomalies

Early flags when performance or tracking shifts unexpectedly.

(03) How it works

From messy data to clear decisions.

Fix the foundation once, then report consistently.

Week 1

Audit

Tracking, integrations and existing reports reviewed.

  • Tracking audit
  • Gap list
  • KPI agreement
Weeks 2–3

Fix & standardize

Events, pixels and naming conventions implemented.

  • Event fixes
  • UTM standard
  • QA checks
Week 4

Dashboards

Reporting built around your key decisions.

  • Core dashboard
  • Channel views
  • Access setup
Weekly

Report

Weekly summaries and monthly deep-dives.

  • Weekly summary
  • Monthly review
  • Alerts
(04) What changes

One version of the truth.

  • Tracking gaps found and fixed
  • Consistent data across channels and partners
  • Reports that answer “what should we do next?”
  • Faster, more confident budget decisions
  • A shared view for your team, agency and finance
What we measure

Measurement quality, tracked too.

Tracked revenue shareEvent match qualityChannel ROASCACContribution marginReport adoption

Good reporting starts with good data — so we monitor tracking quality alongside performance.

Request your free audit
(05) Is it a fit?

Built for brands ready to grow.

We would rather tell you early than sell you the wrong scope. Here’s who gets the most from this service.

A strong fit if you…

You’ll get the most value when

  • Sell across multiple channels
  • Spend meaningfully on ads or affiliates
  • Feel unsure which numbers to trust
  • Want weekly clarity without hiring an analyst
Probably not yet if you…

Let’s talk first if

  • Sell on a single channel with simple reporting
  • Need custom data engineering or data warehouse builds
  • Won’t act on reporting insights
“
Very knowledgeable person who shared valuable strategies and techniques we were missing. It gave us a much clearer direction for growth.
★★★★★TikTok Shop ConsultUpwork · May 2026 · 5.0
(06) FAQ

Conversion Tracking & Reporting questions.

Straight answers before we ever get on a call.

Ask us something else
Which platforms do you track?

TikTok Shop, TikTok Ads, Shopify, Amazon, Meta and common affiliate networks, depending on your stack.

Do you implement pixels ourselves?

We audit and guide implementation, and can implement directly where access and platform tools allow.

What dashboard tools do you use?

We work with the tools you have — platform dashboards, Looker Studio or spreadsheets — rather than forcing new software.

Will attribution ever be perfect?

No. We make it consistent and explain its limits, so decisions stay sound.

How often do we get reports?

A weekly summary plus a monthly review call.

Your next chapter

Make decisions with numbers you trust.

Get a free tracking review and see where your data is leaking.

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